Google Business Profile
Google Business Profile (formerly Google My Business) is Google's free platform for local businesses to manage their Search and Maps presence.
Google Business Profile is THE lever for local visibility. A fully filled profile (hours, photos, categories, appealing description, reviews) qualifies your business for the Local Pack, Google Maps rankings and knowledge panel. A non-negotiable SEO basic for any business with physical location or local service.
Example
A dentist in Breda optimises GBP: complete category, 25 photos, weekly posts, active review response. Within 4 months, directions requests and calls from Maps double.
Frequently asked questions
What's the difference from a website?
GBP is your presence in Google Maps and local SERP features. Website = your own domain. Ideally they reinforce each other via consistent NAP info.
Related terms
Further reading
- → Our service: Local SEO