AI Marketing Agency
Webrock Media is a marketing agency specialised in AI: we combine classical SEO with GEO (Generative Engine Optimization) and proprietary AI tooling. For B2B SaaS, fintech and AI startups that want visibility in both Google and ChatGPT, Perplexity and Claude.
Who we work with
We work with companies where AI is not a buzzword but a core component — and where marketing has to translate that complexity into clear value for a technical, critical audience. Specifically:
- B2B SaaS — AI platforms, dev tools and infrastructure where the buyer is an engineer or CTO. We write content that is technically correct and commercially converts.
- Fintech & Bitcoin — AI applications in financial services, exchanges and mining. Sector overlap with our fintech and bitcoin practice.
- AI startups and consultancies — companies that build AI themselves or deploy it for clients and want to be visible on niche, high-intent keywords.
- Geography: Netherlands, Belgium, Germany and the broader EU market. Trilingual delivery (NL/EN/DE).
What we do
A complete AI marketing engagement at Webrock Media usually consists of four pillars — available individually or as an integrated programme:
SEO for AI tooling
Keyword research, on-page optimisation and technical SEO specifically for AI products and SaaS platforms. We target both high-intent commercial queries and use-case and integration keywords.
GEO (Generative Engine Optimization)
Optimisation for ChatGPT, Perplexity, Claude and Google AI Overviews. Standard part of every SEO engagement — not a separate upsell. Includes llms.txt implementation and citation tracking.
AI content optimisation
Rewriting existing content for AI citation and GEO visibility. Or new technical content where AI concepts are explained correctly without marketing fluff.
AI marketing training
In-company training for your marketing team: how to use AI tools (Claude, ChatGPT, Perplexity, Surfer) without losing quality, and how to measure AI traffic in GA4.
How we differ from a generic marketing agency
Many agencies claim "AI expertise" but use ChatGPT as a productivity tool and call that AI marketing. We are AI-native: AI is the way we work and what we write about.
- Proprietary AI tooling. We build our own tools — like BitcoinGPT — and share our internal Claude skills publicly. No sales claims, just verifiable practice.
- GEO standard, not as upsell. Every SEO engagement includes Generative Engine Optimization. We write content that not only ranks in Google in 2026 but is also cited in AI overviews and LLMs.
- Sector knowledge. Our founder is active in the Dutch Bitcoin ecosystem and has 10+ years of digital marketing experience. On AI, fintech and Bitcoin engagements you don't talk to an account manager who has to learn the domain.
- Transparent measurement. Monthly reporting with GA4 tracking for AI traffic (ChatGPT-User, Perplexity, Claude-Web). No vanity rankings reports — measured impact on leads.
- Trilingual. Native NL, professional EN and DE. No translated NL content that reads awkwardly in English SERPs.
AI tools we use daily
AI marketing without AI tooling is a hollow concept. At Webrock Media we use a stack that accelerates both research and production — and measurably produces better content than manual work. A snapshot of what we use daily:
- Claude (Sonnet/Opus) and ChatGPT — for research, content production and quality control. We have a library of Claude skills tailored to SEO/GEO work.
- Perplexity Pro — for citation research: which sources does Perplexity cite for relevant queries? That is where we want our clients to appear.
- Ahrefs and Semrush — for keyword research, backlink analysis and competitor intelligence. Standard SEO tooling we combine with AI output for deeper insights.
- Surfer SEO — for on-page content optimisation and NLP-driven briefs. Especially useful for pillar pages and comparison content.
- Proprietary GEO tracking — we monitor citations of clients in ChatGPT, Perplexity and Claude. No off-the-shelf tool delivers this; we built it ourselves.
- GA4 with server-side tracking — for accurate measurement of AI traffic (Perplexity-User, ChatGPT-User and Claude-Web user agents differ from classical crawlers).
How an AI marketing engagement runs with us
No abstract methodology with inflated terms — a concrete plan we run for every engagement. Transparent on scope, planning and deliverables:
- 1Discovery (week 1). Audit of existing visibility in Google + AI engines. Which queries already rank? What commercial intent is missing? Which citations exist about your brand in ChatGPT/Perplexity right now?
- 2Strategy (weeks 2-3). Keyword and topic-cluster strategy, content calendar, technical SEO priorities and a GEO plan. Including llms.txt, schema markup and authority signals.
- 3Production (ongoing). Writing content, executing technical optimisations, building links. Weekly stand-ups, no black-box monthly reports.
- 4Measurement and iteration (monthly). Reporting with classical SEO metrics (rankings, organic traffic, conversions) plus GEO metrics (citations in AI engines, AI traffic in GA4). The strategy is adjusted monthly based on this data.
Cases
A selection of our active engagements with AI and AI-adjacent companies:
Screenshot soon
Spartner
AI and custom software development agency. We built technical content, optimised landing pages and set up a GEO strategy for visibility in AI overviews.
View case →Screenshot soon
BitcoinGPT
An AI platform that helps people understand Bitcoin. Webrock Media builds and maintains the platform including the LLM pipeline and GEO strategy.
View case →Frequently asked questions
What does an AI marketing agency do?▾
An AI marketing agency uses artificial intelligence to accelerate its clients' marketing — from keyword research and content optimisation to GEO (Generative Engine Optimization) that makes brands visible in ChatGPT, Perplexity and Google AI Overviews. Webrock Media combines classical SEO with AI-native workflows and proprietary tooling.
How much does an AI marketing agency cost?▾
Rates range from around €1,500/month for a focus engagement (one discipline, one market) to €5,000+/month for a full SEO/GEO programme including content, technical work and reporting. Webrock Media works with transparent monthly retainers without long lock-in — request a quote at /en/appointment/ for a custom price.
What is the difference between GEO and SEO?▾
SEO (Search Engine Optimization) optimises for classical search engines like Google and Bing. GEO (Generative Engine Optimization) optimises for generative AI search engines like ChatGPT, Perplexity, Claude and Google AI Overviews. They overlap heavily — quality content and clear structure are the foundation — but GEO additionally requires factual accuracy, citation-friendly paragraphs and presence in sources LLMs trust.
What are the best AI marketing agencies in the Netherlands?▾
The best AI marketing agency is one that combines demonstrable AI expertise with sector knowledge in your market. Webrock Media specialises in B2B SaaS, fintech and Bitcoin/AI startups, includes GEO standard with every SEO engagement, and builds proprietary AI tooling (such as BitcoinGPT and internal Claude skills). Always compare on concrete cases and GEO approach, not just on tooling claims.
Does AI marketing work for B2B?▾
Yes — AI marketing is particularly effective for B2B. B2B buying journeys are long and research-driven, and decision makers increasingly use AI tools to shortlist vendors. A solid AI marketing strategy makes your brand visible in both Google results and AI overviews where B2B buyers now begin their research. For B2B SaaS, fintech and AI companies this typically delivers higher-quality leads than classical channels.
How long does it take for AI marketing to show results?▾
First measurable results in GEO visibility (citations in ChatGPT/Perplexity) often appear within 4-8 weeks, because AI engines refresh their training data faster than Google indexes. For classical SEO rankings, expect 3-6 months for position improvements and 6-12 months for substantial organic growth. We report monthly so you can see progress transparently.
What clients say
Personal recommendations via LinkedIn from people we work with.
"I work with Webrock Media on a joint project and what stands out immediately: they work clearly and in a structured way. Strong in their field, but they also think broadly about strategy and approach."
Pieter Voogt
Bitcoin entrepreneur, BitcoinGPT
"Thanks to Webrock Media's strategic approach and in-depth knowledge, we've achieved strong growth and multiple #1 positions in Google."
Jeanine van Dijk
Marketing Manager, Van Vliet Autogroep