Terms & Conditions

Last updated: April 2026

1. Definitions

  • Webrock Media: the digital marketing agency located at Veemarktstraat 27A, 4811ZC Breda, the Netherlands, registered with the Dutch Chamber of Commerce, hereinafter referred to as "contractor".
  • Client: the natural or legal person entering into an agreement with Webrock Media or making use of any (free) tools offered by Webrock Media.
  • Services: all work performed by Webrock Media for the client, including SEO, GEO (Generative Engine Optimization), SEA (Google Ads), local SEO, web design, web development, hosting, maintenance, copywriting, consultancy and AI training.
  • Free tools: all free online instruments offered on webrockmedia.nl, including the SEO scan, Ads scan, Website scan, SEO ROI Calculator, SEA ROI Calculator, AI-Readiness Quiz and llms.txt generator.
  • AI system: any system or platform based on artificial intelligence or large language models (LLMs), including ChatGPT, Claude, Gemini, Perplexity and comparable services.
  • Platform: any external search engine, advertising network, hosting service, AI provider or other digital platform on which the performance of the services may depend.
  • Sub-processor: a third party engaged by Webrock Media that performs part of the services or processes personal data on behalf of Webrock Media.
  • Agreement: any arrangement or agreement between Webrock Media and the client, of which these terms and conditions form an integral part.
  • In writing: also deemed to include: by email or through a digital signature platform accepted by both parties.

2. Applicability

These terms and conditions apply to all offers, quotations, agreements, (free) tools, scans, calculators, workshops, training sessions and any other work performed by Webrock Media. Deviations from these terms are only valid if they have been agreed upon in writing.

The applicability of any general terms, purchasing terms or delivery terms of the client is expressly excluded, unless otherwise agreed in writing.

If one or more provisions of these terms are wholly or partly null, void or annulled, the remaining provisions will remain in full force. The parties will then consult to agree on a new, appropriate provision.

3. Formation of the agreement, quotations and offers

All quotations and offers from Webrock Media are non-binding, unless expressly stated otherwise. A quotation is valid for 30 days from the date of issue, unless otherwise indicated.

The agreement is formed at the moment the client accepts the quotation in writing (including by email or digital signature), or at the moment Webrock Media starts performing the work at the client's request.

Webrock Media cannot be held to its quotations if the client can reasonably understand that the quotation, or any part thereof, contains an obvious error or mistake.

Composite price quotations do not oblige Webrock Media to perform part of the assignment at a corresponding portion of the stated price. Offers or quotations do not automatically apply to future assignments.

4. Execution of services (general)

Webrock Media will perform the agreement to the best of its knowledge and ability, in accordance with the requirements of good workmanship. All services are provided on a best-efforts basis, unless expressly agreed otherwise in writing.

Webrock Media is entitled to have the work performed wholly or partly by third parties (sub-processors). The applicability of Sections 7:404, 7:407 paragraph 2 and 7:409 of the Dutch Civil Code is expressly excluded.

Deadlines mentioned by Webrock Media for the execution of services are indicative and do not qualify as strict deadlines, unless expressly agreed otherwise in writing. In the event of overrun, the client must serve Webrock Media with a written notice of default granting a reasonable term for performance.

The services of Webrock Media include, among others:

  • SEO (Search Engine Optimization): technical optimization, content strategy, on-page and off-page optimization, link building and periodic reports.
  • GEO (Generative Engine Optimization): optimization for AI search engines and large language models, including llms.txt implementation, brand visibility monitoring and AI-oriented content optimization.
  • SEA (Search Engine Advertising): setup, management and optimization of Google Ads, Microsoft Ads and comparable campaigns.
  • Web design: design of websites and web applications, including UX/UI design and prototyping.
  • Web development: technical build, implementation and maintenance of websites and web applications.
  • Hosting and maintenance: provision of server or hosting services and periodic maintenance.
  • Copywriting: writing SEO- and GEO-optimized texts, blog articles, landing pages and other content.
  • Consultancy: strategic advice in the field of digital marketing, SEO, GEO and AI.
  • AI training and workshops: in-company and open training programmes, including the AI training for marketers.

5. Service-specific conditions

5.1 SEO and local SEO. Webrock Media cannot provide any guarantee regarding specific positions, rankings, traffic or conversions in search engines. Search algorithms, manual actions, de-indexing and competitive factors are outside the sphere of influence of Webrock Media. The work is based on a best-efforts obligation, common best practices and the guidelines of search engines at the time of performance.

5.2 GEO (Generative Engine Optimization). Given the experimental and rapidly evolving nature of generative AI, Webrock Media provides no guarantees regarding mention, citation, ranking or factual accuracy of brand references in answers from AI systems. Models and their training data may change at any time and without notice. Webrock Media is not liable for hallucinations, incorrect source attributions or absent visibility in LLM answers.

5.3 SEA / Google Ads. Media spend (advertising budget) is separate from Webrock Media's fee and is paid by the client directly to the advertising platform, unless otherwise agreed in writing. Webrock Media is not liable for account suspensions, policy violations, click fraud or price changes by the platform. The client remains ultimately responsible for the content, landing pages and legal admissibility of advertisements.

5.4 Web design and web development. Delivery takes place via a staging environment. The client has 14 days after delivery to submit written feedback. Thereafter, the delivered work is deemed accepted. Browser compatibility is guaranteed for the two most recent stable versions of Chrome, Safari, Firefox and Edge at the time of delivery, unless otherwise agreed.

5.5 Hosting, maintenance and service levels. For hosting and maintenance agreements, Webrock Media aims for an uptime of 99.5% on an annual basis, excluding scheduled maintenance and third-party outages. Response and resolution times, backup frequency and support windows are set per agreement. Webrock Media reserves the right to apply an end-of-life policy to outdated software or frameworks, upon timely notice to the client.

5.6 Copywriting and content. Texts delivered by Webrock Media are based on information provided by the client and publicly available sources. The client is responsible for the factual accuracy, completeness and legal admissibility of the content prior to publication. For textual revisions, Webrock Media applies one standard revision round, unless otherwise agreed.

5.7 Consultancy. Advice is strategic in nature and constitutes a best-efforts obligation. The client makes decisions based on its own assessment; Webrock Media is not liable for the economic consequences of advice followed or not followed.

5.8 Training and workshops. Cancellation by the client is free of charge up to 14 days before the start. For cancellation between 14 and 7 days, 50% is due; within 7 days, 100%. Webrock Media may reschedule or cancel a training session due to insufficient participants or force majeure; amounts already paid will be refunded or credited against a replacement date. Recording, rebroadcasting or reselling of training materials is not permitted without written consent.

6. Free tools, scans and calculators

The free tools offered on webrockmedia.nl (including the SEO scan, Ads scan, Website scan, SEO ROI Calculator, SEA ROI Calculator, AI-Readiness Quiz and llms.txt generator) are made available on an "as is" basis. The outputs are indicative only and expressly do not constitute professional advice.

Webrock Media accepts no liability for decisions taken by the client or any third party based on the output of these tools. Webrock Media may modify, limit or discontinue the tools at any time without prior notice.

Data entered by the user (such as URLs, email addresses and company details) is processed in accordance with the privacy policy. Webrock Media may use anonymised and aggregated data from the tools for product improvement, benchmarking and research.

It is not permitted to scrape, reverse-engineer or use the tools for commercial redistribution without written consent.

7. Cooperation and obligations of the client

The client ensures that all data, access rights, accounts and materials required for the execution of the agreement are provided to Webrock Media in a timely and accurate manner. Delays resulting from the failure to provide required information in a timely manner are at the client's expense and risk.

The client warrants the accuracy, completeness and lawfulness of all data and content provided, and indemnifies Webrock Media against any third-party claims in this respect.

The client shall not issue instructions that conflict with the law, the policies of platforms (including Google, Meta, Microsoft or AI providers) or the guidelines of search engines. Webrock Media is entitled to refuse or suspend assignments that, in its judgement, carry such risks.

8. Third parties, sub-processors and platform dependencies

The performance of many services depends on external platforms and suppliers, including search engines, advertising networks, hosting providers, email providers, analytics vendors and AI providers (such as OpenAI, Anthropic, Google and comparable parties). Webrock Media is not liable for policy changes, outages, price changes, account blocks or discontinuation of services by these third parties.

Webrock Media is entitled to engage sub-processors for the performance of the agreement, including freelancers, development partners and technical suppliers. Webrock Media will exercise reasonable care in doing so and will make contractual arrangements that are at least equivalent to its own obligations towards the client.

9. Pricing and payment

All prices are in euros and exclusive of VAT, unless stated otherwise. Webrock Media reserves the right to adjust rates annually, as well as to pass on cost-increasing factors (such as third-party licence or API costs) with reasonable prior notice.

Payment must be made within 14 days of the invoice date, unless otherwise agreed in writing. In the event of late payment, the client is automatically in default and Webrock Media is entitled to charge the statutory commercial interest rate (Section 6:119a Dutch Civil Code) as well as extrajudicial collection costs under Dutch law.

For ongoing services (such as SEO, GEO, SEA and hosting), invoicing is done monthly in advance, unless otherwise agreed. One-time projects are invoiced according to the payment schedule specified in the quotation, typically 50% at the start and 50% upon delivery.

Advertising budget, third-party licence costs (such as plugins, stock imagery, fonts, domains or AI APIs) and external hosting costs are either passed on one-to-one or paid by the client directly to the relevant supplier.

Webrock Media is entitled to suspend performance of the agreement if the client fails to fulfil its payment obligations on time, without Webrock Media being liable in any way.

10. Payment in Bitcoin

Webrock Media accepts payment in Bitcoin (BTC) for designated services. The invoice value is denominated in euros; the BTC amount due is determined on the basis of a reference rate (EUR/BTC spot) at the time of invoicing, valid for a period to be indicated by Webrock Media.

On-chain transaction fees (mining fees) are borne by the client. Bitcoin payments are in principle irreversible; any refund will be made in euros based on the original euro value of the invoice, unless otherwise agreed in writing.

The risk of exchange-rate fluctuations between sending and confirmation of the transaction is borne by the client. Payment is deemed to be made when the transaction has reached the number of network confirmations indicated by Webrock Media.

11. Intellectual property

All intellectual property rights to materials developed or provided by Webrock Media — including designs, texts, code, scripts, analyses, reports, training materials and methodologies — belong to Webrock Media or its licensors, unless expressly agreed otherwise in writing.

Upon full payment of the agreed fee, the client obtains a non-exclusive, non-transferable right of use for the delivered end products for the agreed purpose. Source files, design templates, underlying systems, frameworks, libraries and know-how remain the property of Webrock Media, unless otherwise agreed.

Webrock Media reserves the right to use the knowledge, methodologies, techniques and generic components developed during the performance of the agreement for other purposes, provided that no confidential information of the client is disclosed.

The client is not permitted to reproduce, publish, make available to third parties or further develop materials outside the agreed context of use without the written consent of Webrock Media.

Materials provided by the client (logos, texts, imagery) remain the property of the client. The client grants Webrock Media a non-exclusive licence to use these materials to the extent necessary for the performance of the agreement.

12. Use of AI in delivered services

Webrock Media may make use of AI systems in the performance of services, including for concept and text generation, data analysis, code generation and image editing. All AI-generated output is reviewed by Webrock Media and adjusted where necessary prior to delivery.

The client acknowledges that AI-generated output may be inherently imperfect (including factual inaccuracies, bias and hallucinations) and accepts the responsibility to review delivered content prior to publication. Webrock Media is not liable for damage resulting from inaccuracies in AI-generated output that could reasonably have been identified by the client during substantive review.

Webrock Media will not enter confidential information or special categories of personal data of the client into third-party AI systems without prior consent, except where AI services with appropriate safeguards (such as enterprise variants that do not train on input) are used.

13. Data processing and data processing agreement

Insofar as Webrock Media processes personal data on behalf of the client in the context of the services, Webrock Media acts as processor within the meaning of the GDPR and the client as controller. Such processing is governed, alongside these terms, by Webrock Media's separate Data Processing Agreement (DPA), which is provided on request and forms an integral part of the agreement.

Data that Webrock Media processes for its own purposes (such as invoicing, client administration, newsletter distribution and use of free tools) is processed in accordance with the privacy policy.

The client warrants that it has a lawful basis for processing and sharing personal data with Webrock Media and indemnifies Webrock Media against any claims from data subjects or supervisory authorities resulting from a breach of this warranty by the client.

14. AI Act and transparency obligations

Insofar as Webrock Media provides services to which EU Regulation 2024/1689 (the "AI Act") applies, the parties act according to the following role allocation: Webrock Media generally acts as a provider or deployer of limited-risk AI applications, whereas the client remains responsible for the ultimate deployment towards end users.

Where Webrock Media delivers AI-generated content, the client will — where legally required — ensure appropriate transparency towards end users (for example, by indicating that content was created with the help of AI).

Webrock Media will, upon first request, provide the client with reasonable information required to comply with its obligations under the AI Act.

15. Confidentiality

Both parties are obliged to maintain the confidentiality of all confidential information received from each other in the context of the agreement. Information is considered confidential if this has been communicated by the other party or if this follows from the nature of the information.

The confidentiality obligation survives termination of the agreement and also applies to sub-processors and employees engaged by Webrock Media.

16. Portfolio, references and publicity

Unless otherwise agreed in writing, Webrock Media is entitled to use the client's name, logo and a description of the work performed in its portfolio, on its website, on social media and in commercial communications (including pitches and proposals).

Prior written consent from the client will be obtained for publication of specific results, figures or cases. The client may submit a reasonable request for removal of reference material; Webrock Media will act upon such a request within a reasonable period.

17. Liability

Webrock Media is only liable for direct damage resulting from an attributable failure in the performance of the agreement. The liability of Webrock Media is at all times limited to the amount paid out by its liability insurance in the relevant case, increased by the applicable deductible. In the absence of such payment, liability is limited to a maximum of the invoice amount for the three months preceding the event causing the damage, with an absolute maximum of € 25,000 per event or series of connected events.

Webrock Media is not liable for indirect damage, including consequential damage, loss of profits, missed savings, reputational damage, loss of data, loss of customers or damage due to business interruption.

Webrock Media is not liable for damage resulting from: (i) incorrect or incomplete information from the client, (ii) changes in algorithms, policies or functionality of search engines, advertising platforms or AI providers, (iii) outages or changes to third-party services, (iv) decisions taken based on output from free tools or AI systems, or (v) breaches of platform rules or legislation by the client.

Any claim for damages lapses if it has not been reported to Webrock Media in writing within twelve months after discovery or, if earlier, within twelve months after the client should reasonably have discovered the damage.

The limitations in this article do not apply where the damage is the result of wilful misconduct or gross negligence of Webrock Media or its management.

18. Indemnification

The client indemnifies Webrock Media against all third-party claims — including claims for infringement of intellectual property rights, GDPR breaches, unlawful or misleading advertising content, or violation of platform rules — arising out of or in connection with materials, data or instructions provided by the client.

19. Force majeure

In the event of force majeure, Webrock Media is not obliged to fulfil any obligation and is not liable for any resulting damage. Force majeure includes, among others: internet disruptions, power failures, cyber attacks and DDoS attacks, outages or policy changes at hosting, AI or advertising platforms, outages of third-party APIs, illness or unavailability of (key) employees, pandemics, war, governmental measures and other circumstances beyond the control of Webrock Media.

If the force majeure situation lasts longer than sixty days, either party is entitled to terminate the agreement in whole or in part in writing, without any obligation to pay compensation.

20. Term, termination and transition

Agreements for ongoing services are entered into for the term specified in the quotation. After this initial period, the agreement is tacitly renewed for an indefinite period, unless either party terminates the agreement in writing with a notice period of 1 month, against the end of a calendar month.

In the event of early termination by the client, the client remains obliged to pay the fee for the remaining term of the current initial period, as well as to reimburse costs already incurred and third-party commitments entered into by Webrock Media.

Upon termination, Webrock Media will, upon reasonable request of the client, cooperate in an orderly transition, including the transfer of accounts, content and data insofar as these are owned by the client. Transition work will be performed at Webrock Media's then-applicable hourly rates, unless otherwise agreed. Webrock Media is entitled to delete data no later than 90 days after termination, subject to statutory retention obligations.

21. Suspension and dissolution

Webrock Media is entitled to suspend the agreement with immediate effect or to dissolve it in whole or in part, without notice of default and without judicial intervention, if:

  • the client attributably fails to perform a material obligation and fails to remedy this within a reasonable period after a written notice of default;
  • the client is granted (provisional) suspension of payments or is declared bankrupt;
  • the client's business is liquidated or discontinued;
  • a significant portion of the client's assets is seized;
  • the client instructs Webrock Media to act in violation of the law or platform rules and fails to desist after being warned.

22. Appointments, no-shows and cancellation of meetings

Free introductory and advisory meetings may be cancelled or rescheduled free of charge up to 24 hours before the scheduled time. In the event of a no-show or cancellation within 24 hours, Webrock Media may charge an administrative fee or decline a follow-up meeting.

23. Complaints and internal dispute resolution

Complaints about the performance of the agreement must be submitted to Webrock Media in writing and with reasons within 14 days of discovery, but no later than 60 days after completion of the relevant work.

Webrock Media will respond substantively within 14 days of receipt of the complaint. The parties will endeavour to resolve the complaint by mutual consultation before submitting a dispute to the court.

24. Amendment of the terms and conditions

Webrock Media reserves the right to amend or supplement these terms and conditions. Changes will be communicated to the client at least 30 days before they take effect, for example by email or through publication on webrockmedia.nl.

If the client does not wish to accept an amendment, it may terminate the agreement as of the effective date of the amendment.

25. Language and prevailing version

These terms and conditions are also available in English and German. In the event of differences or discrepancies between language versions, the Dutch text prevails.

26. Applicable law and competent court

All agreements between Webrock Media and the client are governed exclusively by Dutch law. The applicability of the United Nations Convention on Contracts for the International Sale of Goods (CISG) is expressly excluded.

Disputes will, following the internal complaints procedure in article 23, be exclusively submitted to the competent court in the district of Zeeland-West-Brabant, location Breda, unless mandatory provisions of law designate another court.

27. Contact details