Server-side Tracking for Bitcoin, AI and fintech
Get your advertising data to add up again. GDPR-proof, on your own infrastructure. We build and run Server-side Tracking for Bitcoin, AI and fintech companies that want their campaigns back under control.
The average company loses more than 40% of its conversions
Adblockers, browser restrictions and rejected cookies all leak your client-side tracking. Server-side Tracking closes that gap. You measure more, you report more honestly and you feed Meta, Google and TikTok the signals their AI engines rely on. No black box, no guesswork.
You lose more conversions than you think
Most companies measure less than 60% of their actual conversions. Adblockers strip tracking scripts, Safari ITP wipes cookies within seven days, and visitors who ignore or reject the cookie banner disappear from your reports altogether. What is left is a picture that is too rosy or too gloomy, but rarely accurate.
- Adblockers block up to 30% of all tracking requests, invisibly
- Safari ITP and Firefox ETP cap cookies at seven days or less
- Visitors who reject consent vanish from your client-side measurement
- Page load times suffer under a bloated GTM container in the browser
Why this is more expensive now than ever
Meta, Google and TikTok are no longer classic ad platforms. They are AI optimisation engines. They learn from the signals you send and use those signals to find audiences that look like your best customers. Send them 60% of real conversions and the AI optimises against the wrong picture. The result: higher CPA, lower ROAS and campaigns that never reach their potential. Bad data in, bad campaigns out.
What is Server-side Tracking?
With client-side tracking, all measurement happens in your visitor's browser. Scripts load, tags fire, data goes straight to Meta or Google. Vulnerable to blocking, slow for users and hard to control.
With Server-side Tracking, data first goes to your own server, on your own subdomain, and only then to the ad platforms. You stay in control of what gets sent, you bypass most adblockers and browser restrictions, and your site stays fast. You can also enrich data before it leaves the building, with offline conversions, hashed email addresses or CRM matches.
The result is more measured conversions, better signals for the ad platforms' AI and a setup that is GDPR-proof by design. You only send what is needed, and you can show at any time where it goes.
Tracking as ongoing infrastructure, not a one-off project
A setup is a snapshot. Platforms update, websites change, consent rates shift. A tracking stack that works in January can be broken by March without anyone noticing. That is why Webrock Media works with three packages that build from your starting point and keep going as long as needed.
For companies with 1 to 3 ad platforms.
- sGTM container on your own subdomain
- Server-side tags for up to 3 platforms (GA4, Meta CAPI, +1)
- Consent Mode v2 and GDPR implementation
- Hosting via TAGGRS, monitoring included
- 2 hours of optimisation per month, quarterly report
For companies with a multi-platform stack that need everything to add up.
- Everything in Starter
- Up to 6 platforms (Meta, Google Ads, LinkedIn, TikTok, Pinterest, X)
- Enhanced conversions and offline conversion uploads
- 4 hours of optimisation per month, monthly report
- Direct contact with the specialist, no account-manager layer
Custom builds for exchanges, regulated fintechs and multi-domain setups.
- BigQuery integration and custom data warehouse
- Multi-domain and cross-domain configuration
- Compliance-heavy environments (MiCA, AML, KYC)
- SLA and priority support
- Unlimited optimisation hours in scope
- Hosting is included in the price, hosted on TAGGRS infrastructure. No hidden costs.
- On a 12-month minimum contract you get 1 month free or an 8% discount, your choice.
- Live within 4 weeks, or your first month is free.
What do you get back?
Measured conversions
Server-side measurement captures what client-side lost to adblockers and consent rejection.
Better signals
Meta, Google and TikTok optimise sharper when fed the full conversion data.
By design
No tradeoff between privacy and data quality. You control what is sent and to whom.
Monitoring
A broken setup shows up immediately, not three months later in a report.
Why Webrock Media
Niche expertise
Bitcoin, AI and fintech only. We know the regulatory context (MiCA, GDPR, advertising restrictions on crypto) and the demands of financial supervision.
Solo specialist
You work directly with the builder. No account manager, no noise. Short lines and fast iteration.
SEO + GEO + Tracking
Tracking does not stand alone. It feeds your whole growth stack and ties into how you are found in search engines and AI engines.
Related services
Frequently asked questions
How long does an implementation take? ▾
Usually 2 to 4 weeks, depending on the number of ad platforms and your CMS. A Growth package typically lands at 3 weeks. If we cannot ship within 4 weeks, your first month is free.
Does this work with Shopify, WooCommerce, Webflow or custom builds? ▾
Yes, with platform-specific notes. Shopify Plus delivers the cleanest data layer, WooCommerce usually needs an extra plugin, Webflow requires a custom data layer and for custom builds we look at your framework. The free tracking audit names the specific points for your stack.
Is Server-side Tracking GDPR-compliant? ▾
Yes, when configured correctly. We implement Consent Mode v2, IP anonymisation, hashed user data and only the signals you explicitly approve. You stay in control of what goes to Meta, Google or any third party.
What is the difference with Google Tag Gateway? ▾
Google Tag Gateway is Google's own first-party setup and works mainly inside the Google ecosystem. A full sGTM implementation gives you control over all platforms (Meta, TikTok, LinkedIn, X) and lets you enrich data before it leaves the building. For multi-platform stacks, sGTM is the more robust choice.
How big a difference does it really make? ▾
Realistic: 30 to 60 percent more measured conversions, with outliers well above for sites with heavy mobile Safari traffic or a crypto audience that runs adblockers more often. The audit shows what it would mean concretely for your site.
What if my current agency has already set up GA4? ▾
No problem. We work alongside your agency, not on top of it. Often we extend the tracking layer while the agency stays responsible for campaigns and creative. We also deliver as a white-label partner on behalf of your agency.
What does it really cost? ▾
The prices on this page are guide prices. Setup from €1,500, ongoing from €495 per month including hosting. What fits your situation depends on the number of platforms and the complexity of your site. The free audit ends in a concrete proposal.
What clients say
Personal recommendations via LinkedIn from people we work with.
"I work with Webrock Media on a joint project and what stands out immediately: they work clearly and in a structured way. Strong in their field, but they also think broadly about strategy and approach."
Pieter Voogt
Bitcoin entrepreneur, BitcoinGPT
"Thanks to Webrock Media's strategic approach and in-depth knowledge, we've achieved strong growth and multiple #1 positions in Google."
Jeanine van Dijk
Marketing Manager, Van Vliet Autogroep
Our approach
AI- and data-driven
We combine proven SEO, GEO and SEA methods with AI tools and data analysis. No guesswork — every decision backed by data, every execution accelerated by AI.
Data-driven decisions
Every recommendation backed by Semrush, Ahrefs, Google Search Console and GA4. No assumptions, just hard numbers.
AI-accelerated execution
Claude Code, ChatGPT, Perplexity and Screaming Frog's AI API: from keyword research to crawl analysis, faster and sharper.
Humans stay in the lead
AI augments our experts — strategy, quality control and client contact remain human work.
Ready to see how much data you are missing?
Book a free 30-minute tracking audit. We show how big the gap is between what you measure now and what you should be measuring.
Book a free tracking audit Schedule a call directly