SEO Expert — Bitcoin & Fintech Specialist
Job description
As SEO Expert at Webrock Media you are responsible for the organic growth of our clients in the Bitcoin, AI and Fintech sector. You perform technical audits, build keyword strategies, optimise content and monitor ranking developments. You understand why a Bitcoin hardware site works differently from a regular webshop, and why YMYL guidelines are essential for crypto clients.
You are not just a technical specialist — you are also an expert in the markets our clients operate in. You follow Bitcoin price developments, understand how DeFi protocols work, know what the Lightning Network is, and can translate crypto jargon into SEO strategy.
Responsibilities
- Conducting technical SEO audits (Core Web Vitals, crawlability, indexing)
- Keyword research and content planning for Bitcoin/fintech audiences
- On-page optimisation and structured data implementation
- Link building in the crypto/fintech niche
- GEO optimisation (AI search queries) — we will train you in this
- Reporting via Google Search Console, GA4 and Semrush
- Consulting with clients on strategy and results
Your profile
- Minimum 2 years of demonstrable SEO experience
- Strong technical SEO knowledge (HTML, Core Web Vitals, schema.org)
- YOU ARE CRAZY ABOUT BITCOIN AND CRYPTO — this is not a side note but a hard requirement. You follow the market daily, understand the technology, and can write about it as an expert
- Knowledge of the DeFi, blockchain and/or fintech space
- Experience with Semrush, Ahrefs or similar tools
- You understand YMYL guidelines and E-E-A-T
- Good communication in English (Dutch is a plus)
- Analytically minded and data-driven
What we offer
- Work on challenging projects in a niche that matters
- Learn Google AI Mode and GEO — the latest developments in search
- Flexible hours and hybrid working (Breda/remote)
- Competitive compensation, depending on experience
- Direct contact with clients — no bureaucracy
- Room to test your own ideas
Send your CV and a brief motivation to [email protected]. We respond within 5 business days.
Apply as SEO Expert