NAP citations
TL;DR
NAP stands for Name, Address, Phone — business info that must appear consistently on external sites (directories, review platforms) for local SEO.
NAP consistency is a core signal for local SEO: if Google finds identical business info on 20 external sites, it trusts your business is real at that location. Inconsistencies weaken the signal. For businesses in EU: focus on KvK/chamber, phone directory, regional sites and Google Business Profile.
Example
A physiotherapist moves. New address must be updated in 15-30 citation sites; missing 5 causes mixed signals and Local Pack ranking loss.
Frequently asked questions
How do I check NAP consistency?
Manual scan of top-30 citation sites, or tools like Whitespark, BrightLocal or Moz Local for automated audits.
Related terms
Further reading
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