Open Graph
Open Graph is a Facebook-introduced protocol using meta tags to control how a URL is presented when shared on social platforms.
Open Graph tags (og:title, og:description, og:image, og:type) determine the preview card on Facebook, LinkedIn, Slack, WhatsApp and Discord. Without OG tags the platform falls back to arbitrary HTML fragments. A proper OG image (1200×630, under 1MB) is the difference between a dead link and a viral share.
Example
<meta property="og:image" content="https://example.com/share.jpg"> ensures that when shared on LinkedIn that specific image appears — not a random screenshot or logo.
Frequently asked questions
Open Graph vs Twitter Cards?
Twitter reads twitter:* first, falls back to OG. Including both is safe. For X/Twitter: twitter:card, twitter:image, twitter:title.
Does Open Graph impact SEO?
Not a direct ranking factor, but indirectly: better shares → more traffic → more backlinks → more authority. Branded social signals feed into E-E-A-T.
Related terms
Further reading
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