SEO

Meta title

By Paul Brock·Updated on 22-04-2026
TL;DR

The meta title is the clickable title of a web page in search results and browser tabs, usually set via the HTML title tag.

The meta title is one of the strongest ranking and click signals in SEO. It appears in the SERP as the blue heading, in browser tabs and in social shares. Ideal: 50-60 characters, primary keyword first, brand at the end.

Example

Bad: <title>Home | Webrock Media</title>. Better: <title>SEO for Bitcoin, AI & Fintech | Webrock Media</title>.

Frequently asked questions

Why does Google rewrite my meta title?

If it's duplicate, too long, keyword-stuffed or doesn't represent page content. Google then picks the H1 or another text.

Related terms

Meta descriptionH1 tagClick-through rate (CTR)Search intentJavaScript SEOSERP

Further reading

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