Meta description
TL;DR
The meta description is the short descriptive text under the meta title in search results, intended to entice the click.
Meta descriptions are not a direct ranking factor but strongly influence CTR — which is a ranking signal. Google uses yours in ~60% of cases; otherwise it picks a relevant fragment. Good: 140-160 chars, containing the primary term, ending with a CTA or benefit.
Example
<meta name="description" content="Webrock Media — SEO specialist for Bitcoin, AI and Fintech. Data-driven, measurable. ✓ GEO ✓ SEO ✓ Consulting">
Frequently asked questions
Should every page have a unique meta description?
Yes. Duplicates signal 'generic' content to Google and lower the chance your text is used.
Related terms
Further reading
- → Our service: SEO