Off-page SEO
Off-page SEO covers all optimisation activities outside your own site: link building, brand mentions, PR, social signals and reputation.
Off-page in 2026 is no longer only backlinks. Brand mentions (without link), social citations, niche authority, LinkedIn/Wikipedia/Reddit presence, and reputation management all count. Google's systems interpret the whole as 'how seriously do others take this domain?'. For GEO this weighs even heavier: AI engines cite domains with external authority.
Example
A fintech agency invests in thought leadership (quarterly reports, conference talks, LinkedIn articles). Backlinks grow organically, but more importantly: brand queries in Google rise 4×, substantially boosting ranking on commercial terms.
Frequently asked questions
Do social shares count for SEO?
Not directly as a ranking factor, but indirectly: viral content attracts backlinks and raises brand-search volume.
Related terms
Further reading
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