Broken link building
Broken link building is the technique of finding broken links on other sites and proposing the owner replace them with a link to your relevant content.
Broken link building works because you help the webmaster solve a problem (dead outbound link, bad for UX and SEO) while offering a replacement destination. Response rates beat cold guest-post outreach. Tools: Ahrefs Broken Backlinks, Check My Links. Expect success on 5-15% of pitches.
Example
A finance blog links to a now-404 page. You pitch: 'Your link to X on article Y is broken. I recently published similar data on webrockmedia.nl/blog/..., possibly valuable as replacement.'
Frequently asked questions
Is BLB still relevant in 2026?
Yes, and even more effective now that classic guest-post tactics are saturated. Broken link building feels less like spam to recipients.
Related terms
Further reading
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