Microsoft Copilot
Microsoft Copilot is Microsoft's AI assistant product line, built on OpenAI models and Microsoft's own models, integrated into Windows, Microsoft 365, Bing and Edge.
Copilot is the umbrella for Microsoft's AI suite: Copilot (consumer chat), Microsoft 365 Copilot (Word/Excel/Outlook/Teams), GitHub Copilot (code), Copilot Studio (custom agents) and Copilot in Bing/Edge (search + browse). Underlying tech: primarily GPT-4/4o plus Microsoft's own models. For search optimisation: Copilot pulls from Bing's index + web crawl and cites sources more prominently than Google's AI Overviews.
Example
A business user asks Copilot in Outlook: 'Summarise the last 5 email threads with Customer X and draft a follow-up.' Copilot searches the mailbox, generates a summary + draft — grounded in own data via Microsoft Graph.
Frequently asked questions
Copilot or ChatGPT for business?
Copilot: deeper Microsoft 365 integration, enterprise compliance (data stays in tenant). ChatGPT Enterprise: often stronger model, broader API flexibility. Depends on stack.
Does Copilot cite sources?
In search context yes, with numbered references to websites. In Microsoft 365 context (Word/Excel) depends on the task; enterprise data isn't always clearly labelled.
Related terms
Further reading
- → Our service: GEO
- → Blog: Measuring GEO in GA4: ChatGPT & Perplexity tracking
- → Blog: GEO for Bitcoin & fintech: why you need it
- → Blog: Google AI Mode: the end of the blue link?