SEO

Rich results

By Paul Brock·Updated on 22-04-2026
TL;DR

Rich results are enhanced search results with extra visual elements like stars, prices, FAQ accordions or recipes — powered by structured data.

Rich results appear when Google correctly interprets your page's schema markup and the page qualifies for enhanced display. Examples: review stars under product pages, expandable FAQs, recipes with prep time, video thumbnails. Rich results consistently raise CTR 10-30%.

Example

An SEO agency uses FAQPage schema on service pages. Google shows the first three questions expandable under the result in the SERP. CTR rises 22% vs. non-rich variants.

Frequently asked questions

Does schema guarantee rich results?

No. Schema is necessary but not sufficient. Google decides case-by-case based on quality and authority.

Related terms

Schema markupSERPClick-through rate (CTR)E-commerce SEO

Further reading

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