Pillar page
TL;DR
A pillar page is a comprehensive main page that fully introduces a broad topic and links to multiple detailed cluster pages.
A pillar page is often 2,000-5,000 words, offering a walk-through guide. It links to 5-20 cluster articles, each covering a sub-topic in depth. Cluster articles link back. Together they form a hub-and-spoke Google reads as evidence of topical authority.
Example
Pillar: 'Complete GEO guide' (explanation, SEO comparison, engines, tactics). Clusters: 'What is AI Overview', 'How to measure GEO', 'Setting up llms.txt'. Each cluster links to pillar and sibling articles.
Frequently asked questions
How many cluster articles per pillar?
Minimum 5, average 10-15, broad pillars can have 30-50. Quality over quantity.
Related terms
Further reading
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