SEO

Pagespeed

By Paul Brock·Updated on 22-04-2026
TL;DR

Pagespeed is the load speed of a web page, directly tied to user experience, conversion and ranking through Core Web Vitals.

Pagespeed is more than one number — it spans Time To First Byte (server response), First Contentful Paint, Largest Contentful Paint, Total Blocking Time and more. Google studies show each 100ms of delay can reduce conversion by 7%. For SEO it matters via CWV as a ranking signal.

Example

A travel site with 4.8s load time lost 40% of mobile visitors before first paint. After image optimisation, HTTP/2, a CDN and lazy loading, load time drops to 1.9s — and conversion rises 28%.

Frequently asked questions

Which tool measures pagespeed correctly?

PageSpeed Insights (lab + field), WebPageTest (deeper), Lighthouse (developer), Chrome DevTools (debug). For production monitoring: Calibre, SpeedCurve, Sentry Performance.

Related terms

Further reading

  • → Our service: SEO

Need help with SEO or GEO?

We help Bitcoin, AI and fintech companies get found in Google and in AI search engines.

Book a call