On-page SEO
TL;DR
On-page SEO covers all optimisations within the HTML of individual pages: titles, headings, content quality, internal links, media and schema.
On-page SEO is the layer you fully control per page. Structure: H1 + semantic heading hierarchy, meta title and description, intent-matched content, internal linking with descriptive anchor text, image alt, and schema markup. Good on-page often yields faster effect for new sites than link building.
Example
A company site has 50 pages with identical meta title ('{brand} — Welcome'). Rule: unique titles per page with keyword + value prop. CTR doubles within 8 weeks.
Frequently asked questions
Which on-page factor is strongest?
Content quality and intent match, followed by strong title/H1 and internal linking. Technical details (alt, schema) matter but secondary.
Related terms
Further reading
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