Dofollow link
TL;DR
A dofollow link is the standard hyperlink without rel attributes that passes full PageRank and authority to the destination URL.
There's technically no 'rel=dofollow' attribute — dofollow is simply the absence of rel='nofollow', rel='ugc' or rel='sponsored'. A standard anchor tag is dofollow. For SEO, dofollow backlinks are the main source of link equity, though since 2019 nofollow links also pass some authority.
Example
<a href="https://webrockmedia.nl">Webrock Media</a> is dofollow. Adding rel="nofollow" makes it a nofollow hint.
Frequently asked questions
Is a dofollow link always better than nofollow?
For pure SEO: yes. For link-profile naturalness: a mix. A profile with 100% dofollow looks manipulated to Google.
Related terms
Further reading
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