GEO

AI citation

By Paul Brock·Updated on 22-04-2026
TL;DR

An AI citation is a source reference an AI search engine attaches to its answer, typically as a clickable link to the web page the information came from.

An AI citation is the source reference a modern AI search engine attaches to its generated answer. Perplexity shows numbered footnotes, ChatGPT shows numbered dots, Google AI Overview shows source logos in a side panel, and AI Mode shows inline links. For GEO, visibility in these citations is the new equivalent of 'ranking position 1'. Research shows AI citations are highly concentrated: LLMs typically cite 3–5 sources per answer, most from a small group of authority domains (LinkedIn, Wikipedia, large news media, sector authorities).

Example

A user asks Perplexity 'which is the most trusted Bitcoin hardware supplier in Europe?'. The answer contains three numbered citations: antminerdistribution.com, a Bitcoin Magazine article, and a Reddit thread. Antminer Distribution gets both brand exposure and traffic.

Frequently asked questions

How do I get more AI citations?

Build authority presence (LinkedIn articles, Wikipedia, sector media), structure your own content for easy citation (TL;DR blocks, short answers, FAQs), and maintain freshness.

Which domains are cited most by LLMs?

2025–2026 research shows: LinkedIn (B2B), Wikipedia (general), Reddit (opinion/community), YouTube (via transcripts), large news media (Guardian, Reuters, NYT), and per-niche sector authorities.

Related terms

Further reading

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