Google Search Console
TL;DR
Google Search Console is Google's free tool for site owners to monitor search performance, including indexing, CTR and technical issues.
Search Console is the only reliable source of Google search data for your own site: which queries trigger impressions, average position per search term, which pages are indexed, which CWV issues exist. For any serious SEO professional a daily tool. Data kept 16 months; BigQuery export for longer history.
Example
Search Console reveals your service page 'SEO Breda' has impressions for 'SEO agency Breda' but only 1.2% CTR. Insight: title doesn't fit. After optimisation CTR rises to 4.8%.
Frequently asked questions
Difference vs. GA4?
GA4 measures what users do on your site. Search Console measures what users do in Google with your site (before clicking).
Related terms
Further reading
- → Our service: SEO
- → Blog: Measuring GEO in GA4: ChatGPT & Perplexity tracking
- → Blog: Google March 2026 Core Update: what really changed
- → Blog: Google March 2026 Spam Update: AI content penalised