Fintech
Fintech (Financial Technology) is the sector where technology delivers financial services — from payment apps to neobanks, crypto exchanges and embedded finance.
Fintech covers everything where technology replaces or enhances financial actions — from Tikkie (P2P), iDEAL (e-commerce payments), Revolut (neobank), Adyen (payment processing), to Bitvavo (crypto exchange). Since PSD2 (2018) the number of non-bank financial players grew exponentially. The Netherlands is a fintech hub due to DNB regulation, Adyen's listing and a dense Amsterdam startup ecosystem.
Example
Tikkie, launched by ABN in 2016, enabled WhatsApp payment requests. Within 3 years 6 million Dutch people used the app. A classic fintech example: existing infrastructure, new UX layer.
Frequently asked questions
What's the link with GEO?
Fintech sectors have the highest AI Overview exposure of any niche in 2026. Content about payments, regulation and compliance is cited extremely often in AI answers.
Related terms
Further reading
- → Our service: Fintech sector
- → Blog: Fintech has the highest AI Overview exposure