SEO

302 redirect

By Paul Brock·Updated on 22-04-2026
TL;DR

A 302 redirect is a temporary redirect signalling to search engines that the current URL relocation is not permanent.

A 302 tells engines the original URL is still the 'real' location and the redirect is temporary. Useful for A/B tests, geo-redirects and maintenance, but unsuitable for site migrations. Using 302 where 301 fits keeps the old URL in the index.

Example

A shop temporarily redirects /product to /sale with a 302 during a flash sale. Once over, the original URL works again — exactly what 302 signals.

Frequently asked questions

When should I use 302?

Genuinely temporary moves: seasonal pages, A/B variants, locale switches, maintenance pages that will revert.

Related terms

Further reading

  • → Our service: SEO

Need help with SEO or GEO?

We help Bitcoin, AI and fintech companies get found in Google and in AI search engines.

Book a call