JSON-LD or microdata?

JSON-LD. Google confirmed it as preferred format in 2015. Benefits: separation of markup and data, easier to maintain, no HTML pollution.

Where do I place JSON-LD?

In the <head> or just before </body> . Location doesn't matter to Google as long as the JSON is valid. Always test with the Rich Results Test.

SEO

By Paul Brock·Updated on 24-04-2026

TL;DR

JSON-LD is Google's recommended format for adding structured data to a page, via a JSON object inside a